If you've tried all the US style pork rubs, you know the flavours of "Southern BBQ". But you still don't know how good it can get. At least until the Hogfather came along.

You'll find the tradition here in our 50 years of making pork rubs, starting in our native small-town southern USA. But you're also going to find the inspiration we discovered in fresh Australian ingredients AND the cultural traditions that exist only in Australia which we've now been working with for 10 years. The combination is stunning.

This rub isn't just smoky. It's not just mild, smoky and sweet together. We've added the mineral flavours of the Pink Lake salt bed. The subtle, fragrant lift of less used aromatics normally found in Asian cuisine. A hit of umami from dark capsicum to balance things out. And a touch of creaminess from native bush tomato (which is not actually tomato, for those who've asked)

Use it with confidence in any competition - the colour and refined texture are perfect. Shows through in the finished flavour and in the visual surface contrast even with a glaze on top.

Comes with the 'Chilli Sidekick' packet inside so you can set your own heat level.