PRIME seasoning. Your go to seasoning for insane steaks, briskets or any other beef and pork cuts.

We've given our fan-favourite Brancho Rub a fresh new look, but don't worry, the tantalising taste you love is still the same!

Cover your steak, burgers, and chops with a crazy balance of flavours with Prime. The salt, peppers, and garlic combined with ancho Chile & espresso creates a great crust.

Our favourite way to use Prime - big ole piece of beef!!